BEVERAGES: Now That's a Potent Potable

Now That's a Potent Potable

"Takes you by surprise!" reads the cheery slogan for Cisco, a fruit-flavored - beverage produced by New York's Canandaigua winery. The claim rings true, for Cisco's alcohol content is 20%, almost twice that of most wines and four times that of wine coolers. A growing number of health and consumer groups are asking Canandaigua to recall all bottles until the packaging and marketing are revamped. Critics contend that Cisco's screw-top bottles, fruit flavors and availability in many convenience stores create the impression that the product is akin to wine coolers. Canandaigua insists that customers know Cisco is different from a wine...

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