BEVERAGES: Now That's a Potent Potable

Now That's a Potent Potable

"Takes you by surprise!" reads the cheery slogan for Cisco, a fruit-flavored - beverage produced by New York's Canandaigua winery. The claim rings true, for Cisco's alcohol content is 20%, almost twice that of most wines and four times that of wine coolers. A growing number of health and consumer groups are asking Canandaigua to recall all bottles until the packaging and marketing are revamped. Critics contend that Cisco's screw-top bottles, fruit flavors and availability in many convenience stores create the impression that the product is akin to wine coolers. Canandaigua insists that customers know Cisco is different from a wine...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!