Advertising: Only Kidding, Lunch Ladies!

Only Kidding, Lunch Ladies!

Anyone who ever slid a tray down a school cafeteria line remembers them well: the lunch ladies. They may be warmhearted, but their food is not always so hot. The Roy Rogers hamburger chain thought it would be a good idea to conjure up that memory with commercials featuring lunch ladies who dish up dismal casseroles to the tune of See You in September. The ads remind students to take advantage of their free time to snack on the company's fast food.

The campaign was highly effective, but the chain dropped the commercials last week because it offended a particular group:...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!