Rude Boys

If you're a grownup of a certain not-so-advanced age, there's nothing to make you feel ready for the cultural glue factory like MTV's stunt-comedy show Jackass. You see its young male pranksters riding and crashing shopping carts; getting turned upside down in a sloshingly full portable toilet; swallowing a goldfish and puking it into a bowl; dressing up like a disabled person and getting pushed off a wheelchair. And you think--and you know how this sounds even as you think it--This is funny?

Which is to say, you have entered the environs of Knoxville--as in Jackass star Johnny Knoxville, the alias of P.J. Clapp, 29, who started on the road to fame by sending MTV a video in which he had himself gassed with pepper spray and shot with a Taser. (He and MTV agreed not to air a segment of the video in which he put on a bulletproof vest and shot himself.) And if you're nonplussed--and maybe a tad defensive about being nonplussed ("But I'm cool! I liked Beavis and Butt-Head!")--Knoxville is doing his job. The show is succeeding well enough without you to capture more than 2 million young viewers a week.

Knoxville could be the poster child for the Rude Boy phenomenon: the gross, aggressive, self-mutilating young-male mode of rebellion du jour that is crashing its shopping cart head on into the mainstream. Jackass is the most successful cable launch of the season. Gross-out comedy rules at the movie box office and online, where Web animators exploit the Internet's seemingly limitless tolerance for vomit and poop jokes (for instance, at Doodie.com ). This weekend NBC and UPN start airing the XFL, a football league created by the World Wrestling Federation's Vince McMahon and designed for ultraviolence (fair catches aren't allowed, but roughing the passer is). The G.O.P. courted the Rude Boy vote by putting the WWF wrestler the Rock onstage at its 2000 convention. And after selling more than 11 million copies of The Marshall Mathers LP, rapper Eminem not only garnered a best-album Grammy nomination for his tales of homophobia and misogynist violence, but he may even perform at the Feb. 21 awards show.

Youth rebellions are old stories. But today's rebel has to figure out how to alienate today's been-there, smoked-that elders, so the Rude Boys aim straight at the squishy heart of baby-boom values. On the simplest level, this means offending boomer tolerance: there's Eminem; there's Mr. Wong, the animated series at Icebox.com about an elderly Chinese houseboy, which, depending on whom you ask, cleverly subverts or shamelessly perpetuates an ethnic stereotype. But these insurgents also attack the cult of self-esteem, the notion, advanced in the protest and therapy movements, that everyone has dignity, that positive self-image is the key to success, happiness and perhaps world peace. Rude Boy culture has a determined self-loathing streak. Jackass's jokes are sometimes directed at others, obnoxiously, ingeniously or both (a guy in a football uniform runs through a fast-food drive-thru lane, "intercepts" somebody's bagged meal, spikes it and does an end-zone dance). But besides the self-effacing title, the show is at heart about self-flagellation. When Knoxville becomes a human "poo cocktail" in the inverted portable toilet, the joke is that someone would want to do this to himself. Likewise, Comedy Central's paleo-andro variety series The Man Show treats women as sex objects--they jump half-naked on trampolines in its closing credits--while implying that men are morons.

Or take Eminem. There's a lot to criticize in his woman- and gay-bashing lyrics, but without excusing him, it's hard to say that he makes himself look good delivering the message. In his most violent songs, like Kim, he comes off as an unbalanced, whiny creep brutalizing women (his wife, his mother) out of weakness. He can barely issue a boast ("Shady will f___in' kill you") without undermining it with a pathetic image ("I'm like a mummy at night .../Frightened with five little white Vicodin pills bitin' him").

Why this dance between crotch-grabbing and self-abuse? Part of the answer seems to involve deep personal issues with women. But one shouldn't underestimate the Vanilla Ice effect--the defensiveness, plain on Eminem's records, of the white rapper. Certainly Caucasians have no monopoly on Rude Boy culture--last summer the Wayans brothers out-Farrellyed the Farrelly brothers with the $157 million gross-out hit Scary Movie. And the Rock is African American and Samoan. But there's an undeniable white-boyness to much of this trend--that familiar envy, from the '50s and on back, of the roguish cool that comes from being societally on the outs. So the white Rude Boy lashes out in Eminem's self-described "white trash" anger or embraces, while deprecating, his declasse alpha-maledom. Hence South Park's white Eric Cartman, one of whose trademark lines is, "Kiss my black ass!"

There's even a root uneasiness with maleness itself in some Rude Boy culture. The Man Show theme--"Quit your job and light a fart/ Yank your favorite private part"--gives the show a pitiable, twilight-of-the-empire feeling: The patriarchy ain't what it used to be, kid, so shut up, scratch yourself, and check out the jugs on this girl.