MARKETING: Press Here For Samples

Press Here For Samples

A new kind of vending machine is arriving in supermarkets, but don't bother bringing extra change on your next trip. Nabisco is testing devices that dispense free samples with the pull of a lever. The Nabisco Samplers hand out a small box of a new product like Graham Bites, along with a coupon toward the purchase of a full-size package and a thank-you from a synthesized voice.

The sampling devices may lack human warmth, but they never tire. Says Nabisco's Allan Falvey: "Most sampling programs last a couple of days and reach only 15% of a store's customers. These machines are...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!