How Green Is My Label

Move over, Good Housekeeping Seal of Approval. The race is on to produce a stamp that will alert consumers to products that meet the highest standards of environmental safety. The Green Seal, introduced last week, should start appearing early next year on such products as toilet paper, light bulbs, laundry cleaners and facial tissues that meet the criteria established by a panel of scientists. "Our objective is to help American consumers vote with their pocketbooks on environmental issues," says former Earth Day chairman Denis Hayes, who is chief executive of the nonprofit, Washington-based Green Seal project.

Meanwhile, Green Cross, a nonprofit...

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