A Food Giant's Big Appetite

From farm to freezer, ConAgra makes its mark

The company's products are household names: Armour packaged meats, Banquet frozen foods and Country Pride chickens. But not many consumers have heard of ConAgra, the Omaha-based company behind those labels. Unlike such food combines as General Mills and Pillsbury, which invest millions to promote their identity, ConAgra has preferred to remain the quiet, self-effacing giant of the industry.

That tranquil obscurity is about to end. Earlier this month, ConAgra agreed to pay $1.3 billion to take over Beatrice, which owns an assortment of such familiar items as Hunt's tomato products, Wesson oils, Swift meats and Orville Redenbacher's popcorn. With combined sales...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!