Advertising: He's Retiring (Yeah, Sure)

He's Retiring (Yeah, Sure)

As Joe Isuzu might tell it, he is the most successful figure in the history of television, a superstar who sold millions of cars and trucks to hordes of adoring fans and turned a small Japanese firm into the world's largest corporation. (He's lying.)

Actually, as portrayed by actor David Leisure, the prevaricating Joe Isuzu has become one of the most popular figures in advertising. (No kidding.) Since he told his first fib four years ago, he has gained wide recognition for his once obscure namesake. But after 35 commercials, his extravagant claims for Isuzu cars and trucks are coming to...

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