Essay: These Foolish Things Remind Me of Diet Coke

Walt Disney Co. ((is)) soliciting paid product placements in a new film, "Mr. Destiny." Companies such as Campbell Soup Co., Nabisco Brands and Kraft General Foods Group are believed to have been contacted . . . The cost structure, as outlined in letters to marketers, is $20,000 for a visual, $40,000 for a brand name mention with the visual and $60,000 for an actor to use the product.

-- Advertising Age

Dear Sirs and Madams:

We represent the playwright, producer and screenwriter William Shakespeare in the offering of prestigious product placements in his works. We feel, and Bill agrees, that an...

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