Let's Get Crazy!

Creativity is the buzz word as companies try to spark daring new ideas

Charlie Parker is in business. That's right. Bird's Billie's Bounce, once a touchstone of bebop, has lately found a second, alternate life. Played on videotape at seminars organized by the Center for Creative Leadership, the Bounce rebounds off the consciousness of assembled managers and executives, freeing them to pursue the goals of increased productivity and higher profits in a very timely fashion.

Bop on the bottom line is just one way of solving what Deborah Dougherty, assistant professor of management at the Wharton School, sees as the crucial problem of the new decade: "connecting innovation with existing business." In an era...

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