The Back-to-the-Drawing-Board Directive

COCA-COLA

Its $4 million "MagiCan" campaign -- in which lucky Coke cans produce cash or coupons -- is fizzling. Some cans malfunction, customers are complaining, and whose idea was this anyway?

...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!