TELEVISION: Ranch Around The Clock

Ranch Around The Clock

When singer Willie Nelson goes on the road, he often likes to tune in to a good western movie. Trouble is, he often searches the dial in vain. Nelson decided that if he wanted down-home TV, he should program it himself. Result: the Cowboy Channel. Scheduled to start in November, the 24-hour cable channel will feature rodeos, horse operas, country music and vintage TV series like Gunsmoke. Nelson will serve as the company's chairman and as host to a projected weekly music-and-talk show called Songwriter. He has already signed up cable systems with 4.2 million viewers and hopes to have 10...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!