Don't worry. That peculiar odor you have been noticing in the morning is not burning toast. It is the smell of panic -- plump and juicy egos sizzling on a very hot griddle -- at NBC's Today show. Since the end of December, when Deborah Norville replaced Jane Pauley as co-host, ratings have not merely dropped; they have gone into free fall, a dizzying decline of nearly 25% that translates into approximately 920,000 lost households. The No. 1 morning program only five months ago, Today is now a distant No. 2, far behind ABC's Good Morning America.
Rarely has a show...
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