Food: Ah, How Sweet It Is!

Barbie, Batman and friends feed a sugary controversy

"Mommy, Mommy! I want Turtles! Gimmie Barbie! Can I have Batman?" Cruising the cereal aisle in the local supermarket these days is like changing channels on Saturday morning: a Crayola parade of sugarcoated turtles, ghosts, bats and bears goes by. Kids have an insatiable sweet tooth for breakfast foods based on cartoons, movies, toys and games, a fact that has cereal makers rubbing their hands and a growing cadre of parents hollering "Enough!"

Stars have been used to sell breakfast at least since Olympian Bob Richards promoted Wheaties. But the presweetened concoctions that currently have little palates tingling may leave grownups...

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