SALES PROMOTIONS: Bargain for the Born Again

Bargain for the Born Again

As the top Lincoln-Mercury dealer on the East Coast, Freddye "Action" Jackson knows how to strike a deal. But none of his promotions have ever stirred such a fuss as his Christian Members Buyers Plan. A born-again Christian, Jackson sells Lincolns for $600 over dealer cost and Mercurys for a mere $250 markup to certifiable Christians in Fairfax, Va. Ministers get an even better deal, and with each sale Jackson makes a donation to the church of the buyer's choice.

The program has sparked an uproar because he declines to offer the same discounts to any non-Christians except Jews, whom Jackson...

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