The Jesse Helms Marketing Strategy

Despite civic uproar, the Cincinnati show of Robert Mapplethorpe's photography is drawing over 2,500 viewers a day; previous exhibits drew 556 and 225 patrons daily.


Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!