Environment: Earth Day: Will the Ballyhoo Go Bust?

Will the Ballyhoo Go Bust?

As the marketing monster called Earth Day lumbers toward April 22, hapless journalists in its path are desperately dodging a barrage of press kits, news ( releases and alerts. Thousands of Earth Day happenings, from ladybug releases and the building of garbage monuments to corporate "We love the environment too" advertising campaigns, have become an undifferentiated blur as everyone tries to wave the green flag at once. Nobody is against Earth Day, but the very breadth of this looming mega-event raises the question: What's the point?

Certainly demonstrations and mass events have an honored role in history. Sheer, chanting force of...

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