Environment: Earth Day Greening From the Roots Up

The fanfare masks a quiet revolution: millions of ordinary Americans are leading the environmental movement from their homes and town halls.

Bette Midler will play Mother Earth, and Madonna will shimmy for the rain forest. Tennesseans will ring bells across their state; Oregonians will bang drums. Elephants will crush aluminum cans at Washington's National Zoo in a jungle version of recycling. Manhattan will display the world's largest energy-efficient light bulb. And the Walt Disney Co. will distribute a video about water pollution, starring the Little Mermaid.

Earth Day 1990 is destined to follow the new tradition of Live Aid, Sport Aid and Band Aid: it will appeal to the abbreviated American attention span $ with a huge 24-hour dose of stunts, palaver...

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