Environment: Earth Day Enterprising Ecologists

Who says that what is good for business is bad for the environment? Companies that choose materials wisely and practice recycling < do not have to deplete resources. Entrepreneurs are discovering how

Green Creams

The Body Shop takes its creams and lotions from nature, but nature doesn't suffer. Anita Roddick, founder of the 14-year-old British cosmetic company, makes sure of that. She runs the manufacturing and retail firm (which has branches in 37 countries) as a paradigm of planet-friendly practices.

"The environmental movement has got to re-educate people," says Roddick, 47.

Body Shop's 300 products derive mainly from plants and are not tested on animals. They come in simple plastic bottles that can be taken back to any one of its 464 stores, most of them franchises, for a discount on the next...

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