America has perpetrated countless pop fads on Europe, so now the Continent is getting its revenge. They call it lambada, the trendiest dance since the hustle. A torrid thigh-to-thigh two-step that swept across Europe last year after being imported from Brazil by French music promoter Jean Karakos, lambada and its Afro-Latin sound have hit America in a hurricane of hype. World Beat, an album by the lambada band Kaoma, has sold 600,000 copies. Two hurriedly produced lambada movies opened this month; five more such flicks are on the way. The commercialization has just begun. Retailers, including Bullock's in Los Angeles and...
MARKETING: Hurricane Of Hype
Hurricane Of Hype
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