TOURISM: Who You Callin' Rude, Bud?

Who You Callin' Rude, Bud?

New Yorkers take a perverse pride in their legendary brusqueness. But local leaders are beginning to be worried that the city's surly citizens are hurting tourism, a major industry. Herb Rickman, president of New York Pride, a nonprofit promoter of civic activism, says surveys show that visitors increasingly cite such enduring city icons as crabby cabbies and snarling salesclerks as serious arguments against a return visit. Rickman's response: the Civility Campaign, an effort to make New Yorkers a little more pleasant.

The campaign will begin with a series of ads featuring such slogans as "C'mon New York, Ease Up" and "We're...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!