Under Fire from All Sides

Cigarette makers are assailed for targeting the young

Even for an industry accustomed to constant attack, cigarette makers suffered a barrage of unusual intensity last week. The torrent of criticism suggested that the U.S. tobacco business will be severely hobbled in its attempts to introduce new brands and sustain its dwindling market:

-- For the second time in a month, plans by R.J. Reynolds to pitch a new brand to a particular group of smokers met with fiery opposition from health groups.

-- During Senate hearings in which he proposed a new regulatory group to clamp down on tobacco, Massachusetts Democrat Edward Kennedy pointed out that % cigarettes have...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!