Video: Miscues In The Morning

Deborah's down. Kathleen's out. And who is Paula Zahn?

Can't anybody here play this game? The rules for morning TV have changed & little since they were invented by the Today show back in the 1950s. Put a perky, good-looking couple together on a homey set; mix in a potpourri of news, weather and feature segments; and keep it all going for two hours. Do it right, and you'll grab a sizable share of the audience that can't get through the pre-work hours without some TV chatter percolating in the background.

Lately, though, the networks' morning-show managers have committed some major miscues. Last fall the Today show turned what should...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!