PETS: The Fido Finder

The Fido Finder

"Oh, where, oh, where has my little dog gone?" That old musical question now has a modern answer. A California-based company called Infopet is selling a - computer-age tag: a microchip that is easily implanted between a pet's shoulder blades. The semiconductor carries a ten-digit code, which can be read by a scanner. When the code is punched into Infopet's computers, an animal's finder can obtain such data as the pet's license number, medical condition and, most important, the owner's phone number.

In the 1 1/2 years since Infopet began offering the service, 10,000 pets have been micro-tagged in California, Oregon,...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!