Press: A New Daily for Sports Nuts

The National gambles on insatiable -- and literate -- fans

When USA Today first appeared in 1982, many customers eagerly seized the paper's statistics-laden sports section and chucked the rest into the trash. Within the past year, after losing some $800 million, the Gannett daily finally became profitable. But starting this week it will face competition for the sports nut: the National, the first U.S. all-sports daily. The paper, to be published every day but Saturday, will feature 32 to 48 pages of news, opinion and gossip, with up to half the pages in color. Satellites will enable the National to cover late games, while Dow Jones, parent of the Wall...

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