Business Notes: LITIGATION: It's All In the Cards

It's All In the Cards

If greeting-card creator Susan Polis Schutz were fashioning a card to mark the event, it might feature a Day-Glo rainbow anchored in a pot of gold. Schutz and her husband Stephen, both 44, won a two-year battle that pitted their small, Boulder-based card company, Blue Mountain Arts, against the giant of the business, Hallmark Cards.

At issue was Hallmark's Personal Touch series, a two-year-old line of 83 cards that feature long, syrupy poems adorned by picturesque natural landscapes. In their $100 million suit, the Schutzes contended that the Hallmark products were rip-offs of cards and posters they had been producing since...

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