Technology: Soul of The Next Machine

With flair and ballyhoo, Steven Jobs unveils his latest computer

To be a hit with humans, a computer needs to be more than the sum of its hardware and software and metal skin. The most successful machines have a built-in emotional component, something that connects the tools in the computer with the whims of its user. Perhaps no one understands this better than Steven Jobs, co-founder of Apple Computer and the man who made the personal computer a household term. In the three years since he was forced out of Apple, the dreamer behind the Apple II and the Macintosh has been trying to do it again -- to create out...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!