PRODUCTS: A Plucky Little Buzzer

A Plucky Little Buzzer

A small Israeli company called Mepro is helping millions of women avoid the razor's edge. Mepro manufactures Epilady, a device that employs a rotating coil to grasp unwanted hair and pull it out at the root, leaving skin smooth for weeks. Introduced in 1986, Epilady (price for the basic model: $50) has already become a major Israeli export, with this year's worldwide retail sales expected to top $200 million. But the company faces competition from Smooth and Silky, a similar device launched this year by Remington Products.


Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!