Time Magazine Contents Page

Magazine contents page Vol. 132 No. 16 OCTOBER 17, 1988

56

COVER: With new rivals stealing viewers, the networks fight to survive

Once they were the Big Three: rich, powerful broadcasters that determined what America would watch each night. Now ABC, CBS and NBC are struggling against cable, VCRs, independent stations and other aggressive competitors. What' s more, the writers' strike has left the fall season in shambles, and the bland batch of new shows will hardly provide any miracle cures.

See VIDEO.

18

NATION: Through the eyes of Toledo, the campaign and the debate play out as episodes in a long- running living- room war

How the presidential race looks...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!