In 1980 the Wall Street Journal expanded from one to two sections just in time for the biggest bull market in history. Circulation rose steadily, and the newspaper soon found itself bursting at the seams with advertising. Last week, in a very different financial climate, the Journal traded its two-part design for a sharp three-piece look.
The new format neatly regroups the paper's many departments into three sections: general news and commentary, marketing and consumer news, and hard- core financial reporting and statistics. Graphics are bolder, stock listings are more readable, and new statistical features have been added. Journal executives concede...
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