TIME is a weekly newsmagazine, aimed to serve the modern necessity of keeping people well informed. TIME is interested not in how much it includes between its covers but in how much it gets off its pages into the minds of its readers.
Henry Luce and Briton Hadden
Prospectus for TIME, 1922
We have never found any way to improve on that statement of TIME's basic mission. what changes, as the world changes, is how TIME best fulfills the ambitions of its founders. thus for 65 years the magazine has evolved, both in its appearance and in its content, always with...
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