Press: Not The News

USA Today, the bubbly national newspaper in love with factoids and the pronoun we, launched its own TV entry last week. But USA Today: The Television Show -- syndicated to 156 stations, most of which air it in the early evening - -- bears little resemblance to a newscast. The nightly half-hour is a buckshot spray of brief, lightweight features, snippets of interviews and idle trivia (limousine sales in the U.S. rose from 4,000 in 1983 to 7,000 in 1987). The closest it came to a breaking story was a behind-the-scenes glimpse of Robert Sheets, director of the National Hurricane Center,...

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