Video: Playing The Rating Game

Now heeere's -- Mike . . . and George . . . and Lloyd . . . and Dan

Abandon all substance, ye who enter here. This is the realm of television, not politics. Issues are passe. What matters is style and image, sound bites and photo opportunities.

TV has so dominated the 1988 presidential campaign that even network correspondents seem embarrassed. "Most of what candidates do is aimed at your television screen," began a Bruce Morton report on the CBS Evening News last week. Campaign appearances are orchestrated for the cameras (George Bush in Boston harbor; everybody in front of the Statue of Liberty), and speechwriters strive for one piquant quote a day aimed at the nightly news (Bush...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!