NEW PRODUCTS: Less Smoke, Plenty of Fire

Less Smoke, Plenty of Fire

Puffers around the U.S. were intrigued last year when the R.J. Reynolds tobacco company disclosed that it had developed a virtually smokeless cigarette. Now cigarette users can decide whether the product is like the real thing. Last week Reynolds said that beginning Oct. 1 it will test-market its new brand, Premier, in St. Louis, Phoenix and Tucson. The user lights Premier like a regular cigarette, but a carbon element at its tip warms the enclosed tobacco and flavorings rather than burns them.

Even though Premier generates less smoke, it has provoked plenty of fire. Health activists, charging that RJR's Premier is...

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