Mini-Shops With Maxi-Clout

In the advertising industry, small shops are thinking big these days. Fast- moving and feisty, the upstarts are luring a growing share of blue-chip accounts away from the Madison Avenue behemoths. While agencies like Manhattan's Young & Rubicam (1987 billings: $4.9 billion) and London's Saatchi ) & Saatchi ($4.6 billion) have tried to dominate the business by taking over competitors, firms less than one-tenth their size are attracting large ad accounts to such off-the-avenue cities as Boston and Minneapolis. In mid- August the Richards Group of Dallas ($97 million) snared the $15 million account for the Long John Silver's restaurant chain...

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