Computers: Clunk, an Apple Falls

Clunk, an Apple Falls

When Apple Computer introduced its Lisa machine in January 1983, it was hailed as a technological marvel that would set new industry standards for ease of use and visual display. It did, but even marvels must survive in the marketplace. Last week the slow-selling Lisa, which the company renamed Macintosh XL in January, joined the IBM PCjr. and Apple's own model III in the great, and growing, computer junkyard. Apple will discontinue production of the machine this summer. Said Company Spokeswoman Jane Anderson: "It just wasn't an economically viable product."

While Lisa was praised for its technology, sales never took off....

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!