Battling It Out

Coke and Pepsi square off

It may become the promotion battle of the century. Pepsi-Cola last week responded with a quick advertising onslaught to Coca-Cola's announcement that it had reconcocted its 99-year-old secret formula. Pepsi began the estimated $2.5 million campaign, produced by Batten, Barton, Durstine & Osborn, with a 30-second prime-time spot that will be broadcast for a month on the three major networks. In the ad a wistful-looking teenage girl stares straight at the camera and says, "Would somebody out there tell me why Coke did it? Why they changed? They told us they were 'the real thing.' Then they said they were 'it.'...

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