Trade: Japan's Buy-Foreign Blitz

Japan's Buy-Foreign Blitz

In Tokyo and Osaka last week, train and subway riders were confronted by 100,000 pictures of Prime Minister Yasuhiro Nakasone on posters bearing an unusual message: LET US TAKE IT UPON OURSELVES TO USE FOREIGN PRODUCTS AND EXPAND IMPORTS FROM OTHER COUNTRIES. The signs are part of a $600,000 campaign by the Japanese government to follow up Nakasone's April 9 television speech, in which he urged the public to help reduce a $46 billion annual trade surplus, most of it run up with the U.S.

Japan's Ministry of International Trade and Industry, which is spearheading the import drive, called in top...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!