Corporations: The Man in the Moon Disappears

The Man in the Moon Disappears

"Thank you for calling Procter & Gamble concerning the malicious and completely false stories about our company's trademark," begins the recording. That toll-free message at (800) 354-0508 is one of the ways in which Procter & Gamble has tried to quash a persistent whisper campaign alleging that its man-in-the-moon logo is satanic and that the company is somehow involved in devil worship. Last week the giant Cincinnati manufacturer (1984 sales: $12.9 billion) decided that the 103-year-old logo has become more of a headache than it is worth. Frustrated by an inexplicable rebirth of the rumors on the East Coast, Procter &...

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