A Saucy Fight for a Slice of the Pie

The pizza chains battle to be cheapest -- and swiftest

John Smith's airliner sat at the gate for two hours at Pittsburgh International Airport, and he was famished. What to do? The Larkspur, Calif., lawyer walked into the terminal building, picked up a telephone and called a local Domino's Pizza outlet. Sure enough, 18 minutes later, a delivery boy, clad in red and blue, arrived at Gate 36 carrying a giant pizza with everything on it. Said Smith: "When I walked onto the plane with the pizza, everyone cheered."

It takes hustle like the delivery boy's to get ahead these days in the pizza business, where competition is as red hot...

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