Christopher Whittle likes to boast that his company specializes in "guerrilla media." Right now the management of many major U.S. magazines is inclined to agree with him. Whittle's Knoxville-based Whittle Communications is preparing to assault the publishing industry with an audacious plan that would effectively ban many of the country's most popular magazines from a high- profile setting: doctors' waiting rooms. What is more, the 40-year-old publisher is so sure of success that he has already proclaimed victory without firing a shot. Declares Whittle: "The battle is virtually over, and we took no prisoners."
Well, not quite. Scheduled to debut next...