When Chicago Bears Coach Mike Ditka opened a restaurant in the Windy City just over a year ago, the decor was basic football and the menu offered a hearty fare of steaks and ribs. Today the macho ambience remains, but entrees like wild brown rice with lentils and pasta salad with raspberry vinaigrette have sprouted on the menu. Reason: Ditka's regular customers demanded meatless dishes. "And those who still eat meat," says a waitress, "are beginning to eat less of it."
Even in the most determined of America's carnivorous strongholds, '80s-style vegetarianism is on the rise. About 8 million Americans, from...