Religion: Sun Myung Moon's Goodwill Blitz

With its prophet imprisoned, a church steps up its propaganda

During the past four months, 300,000 ministers have received a box by mail bearing these words: A GIFT FOR YOU FROM SOME FOLKS WHO CARE. Inside are pamphlets, two books and six hours of doctrinal lectures on videocassettes. The 5-lb. gift packs are part of an extravagant p.r. effort by the Rev. Sun Myung Moon's controversial, 45,000-member Unification Church of America.

The $4.5 million mail blitz is only the latest tactic in a $30 million cosmetic campaign being waged by the Moon movement. The church was founded in South Korea in 1954 and now claims 3 million followers worldwide, a figure...

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