Press: A Guru for Women over 40: Frances Lear

Frances Lear launches a new magazine for a neglected generation

Cheek resting gently on folded arms, the attractive, dark-eyed woman stares from the page with that familiar cover-girl gaze. But wait. Aren't those wrinkles on her forehead? And creases in her cheek? "At last!" declares the cover line. "A magazine for the woman who wasn't born yesterday." At last, indeed. After a tempestuous 2 1/2-year start-up that had Manhattan media circles sniffing with disdain, readers this week will see the first issue of Lear's. The brainchild and namesake of Frances Lear, former wife of Hollywood Producer Norman Lear, the new magazine is dedicated to the proposition that "women over 40 --...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!