South Africa: The Bloom Fades

The Bloom Fades

As an outspoken opponent of apartheid, Anthony Bloom, chief executive of the Premier Group, a giant milling concern that had sales last year of $3.1 billion, has long been one of South Africa's foremost liberal businessmen. His company was among the earliest to recognize the anniversary of the 1976 Soweto uprising as a workers' holiday.

To the dismay of South Africa's liberal establishment, Bloom, 48, announced last week that he was leaving the country to settle in Britain. Bloom cited "serious personal and family reasons" for the move. His stepdaughter is receiving medical treatment in Britain. But he also said that...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!