Books: Winning The Old-Fashioned Way

Farrar, Straus reaps prizes and profits on a shoestring

It is a lesson forgotten by many Americans but remembered by the Germans and Japanese: a dedication to quality is bound to pay off. With the returns now . in, it is clear that the star literary performer of 1987 was not an individual but the publishing house of Farrar, Straus & Giroux, a firm that has been publishing the best in fiction and nonfiction for more than 40 years.

Editor in Chief Roger Straus Jr. and his closely knit family of editors and writers have had quite a year. Tom Wolfe's The Bonfire of the Vanities is currently No. 1...

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