Health & Fitness: Have Your Cake - and Eat It Too

A new fat substitute heralds a dazzling era of phony foods

A Manhattan executive who is watching his waistline burst out of his office as soon as he heard the news. "Now can I eat what I want?" he plaintively asked a colleague. "Is this the stuff I've been waiting for?" Those were the questions on the tongues of food lovers across the country last week after the introduction of the latest "miracle" additive: a fat substitute that is said to be low calorie, cholesterol free, all natural and safe. The new product, called Simplesse, is produced by the NutraSweet Co., makers of aspartame, America's most popular artificial sweetener, and it promises...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!