PROMOTION: An Extra Dimension

An Extra Dimension

When the season finale of ABC's Moonlighting airs in May, viewers will miss television history unless they reach for their glasses. Not just any specs, but one of the 40 million pairs of 3-D glasses that the Coca-Cola company will distribute in an effort to give its pitch an extra dimension. Properly equipped viewers will see ten minutes or so of Moonlighting in 3-D, the first such network broadcast, followed by TV's first 3-D commercial, a 60-second ad for Coca-Cola Classic. The cardboard glasses will be shipped to 40,000 retail stores and fast-food outlets, where they will be given away or...

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