AIRLINES: Eskimo Face-Off

Eskimo Face-Off

Look! Up in the sky! It's . . . uh . . . Muammar Gaddafi? Charles Manson? An Eskimo?

Since 1973, the face of a smiling, parka-clad Eskimo has adorned the planes of Seattle-based Alaska Airlines, which flies to 30 Western U.S. cities, from Anchorage and Juneau as far south as Tucson. Alaskans see the Eskimo logo as an unofficial state symbol, but others are often bewildered by it. Bruce Kennedy, chairman of the parent Alaska Air Group, complains that critics ranging from passengers to Comedian Jay Leno have observed that the Eskimo looks like Gaddafi, Manson, Abraham Lincoln, Willie Nelson...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!