Advertising: Kiss That Job Goodbye

Kiss That Job Goodbye

Neala Schleuning, director of the Women's Center at Mankato State University in Minnesota, was annoyed last fall when she saw an advertisement for the TV series Dynasty displaying three female characters under the headline BITCH, BITCH, BITCH. She wrote to Fallon McElligott, the award-winning Minneapolis ad agency responsible for the promotion, objecting to what she called its "male gonad" style. That phrase riled an employee at the agency, which regularly does pro bono work for women's groups and organizations promoting children's rights. His response was, well, intemperate: a photo of what appeared to be an African child kissing the rear end...

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