Rogerama Comes to the Waldorf

General Motors stages a $20 million show of confidence

The Waldorf-Astoria Hotel in New York City routinely plays host to Presidents, Prime Ministers and tycoons. But even for that glittering hostelry, the lavish auto show that General Motors put on last week was something special. During a three-day extravaganza, punctuated by a black-tie dinner and bubbly receptions, an army of executives and engineers greeted some 16,000 invited guests: GM stockholders and workers, Wall Street analysts, suppliers, mayors, even teachers and schoolchildren. On display in the Waldorf ballrooms was a dizzying array of 24 GM cars and trucks, ranging from the rugged GMC Sierra Pickup to the sleek solar-powered Sunraycer that...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!